MAR

Overview

The MAR poster series was designed to capture the beauty and diversity of the Mediterranean Sea, serving as the primary source of inspiration for the project. It evokes intricate patterns, textures, and forms to create a unique alphabet. Furthermore, the process incorporates an experimental concept that combines AI technology with serigraphy craftsmanship, resulting in a final product that is both organic and visually detailed.

Process

Observation and experimentation were key in creating this work. Each letter was generated using prompts inspired by the fauna and flora of the Mediterranean Sea, and later refined through digital collage techniques. Manual adjustments of height and length were made to improve and evolve the design, resulting in a rhythmic aesthetic character system.

Awards

• Type Directors Club
• Art Directors Club
• Creative Pool