Upgrade

Upgrade is a high-level educational institution with a sustainable digital technology hub that prepares future professionals. faaade® helped bring the school's aspirations to life by creating a versatile and visually striking new brand identity, positioning it as a differentiated player in the market.

Brand Identity & Strategy

The brand strategy work, created through a partnership with Pixie Think, resulted in the need to translate the school's new brand personality into a more cohesive and compelling visual identity. The existing logo was considered too generic and lacking a clear conceptual foundation.

The resulting logo, color palette, typography, and supporting brand assets have empowered Upgrade to stand out in a crowded market and effectively connect with its target audience.

Additional graphic resources

tech flower digital print 

swirl

blob

Isotype + “blob”

Colors

Primary

#DAF800

RGB: 218, 248, 0
CMKY: 12, 0, 100, 3

Primary

#B7B8C6

RGB: 183, 184, 198
CMKY: 8, 7, 0, 22

Primary

#0A0A0C

RGB: 10, 10, 12
CMKY: 17, 17, 0, 95

Secondary

#F3F3F3

RGB: 243, 243, 243
CMKY: 0, 0, 0, 5

Secondary

#78CFBF

RGB: 120, 207, 191
CMKY: 42, 0, 8, 19

Secondary

#083B40

RGB: 8, 59, 64
CMKY: 88, 8, 0, 75

Secondary

#FF7F50

RGB: 255, 127, 80
CMKY: 0, 50, 69, 0

Secondary

#858693

RGB: 133, 134, 147
CMKY: 10, 9, 0, 42

Secondary

#484451

RGB: 72, 68, 81
CMKY: 11, 16, 0, 68

Tertiary

#FCA311

RGB: 252, 163, 17
CMKY: 0, 35, 93, 1

Tertiary

#EC368D

RGB: 236, 54, 141
CMKY: 0, 77, 40, 7

Tertiary

#AE3458

RGB: 252, 163, 17
CMKY: 0, 35, 93, 1

Tertiary

#0077B6

RGB: 0, 119, 182
CMKY: 100, 35, 0, 29

Tertiary

#440381

RGB: 68, 3, 129
CMKY: 47, 98, 0, 49

Tertiary

#6F58C9

RGB: 111, 88, 201
CMKY: 45, 56, 0, 21

Typography

Primary

PLUS JAKARTA SANS

Aa

ABCDEFGHIJLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuwxyz
0123456789 &%@?#*;

Secondary

SPACE GROTESK

Aa

ABCDEFGHIJLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuwxyz
0123456789 &%@?#*;

Grid

To ensure a consistent visual identity across all brand touchpoints, we have developed a flexible grid system. This grid provides a structured framework for positioning the logo and tagline in a variety of formats, while preserving the brand's distinctive look and feel.

Grid

To ensure a consistent visual identity across all brand touchpoints, we have developed a flexible grid system. This grid provides a structured framework for positioning the logo and tagline in a variety of formats, while preserving the brand's distinctive look and feel.

Illustrations

As a complementary resource, we define an abstract illustration style related to your values and positioning. With it, we introduce a new identifying asset that can be used as secondary support in Upgrade's communication, merchandising, and social media pieces.

Web

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LAST UPDATE: JUNE 2024