Forms in Nature

Overview

Forms in Nature began as an attempt to translate the sculptural universe of artist and designer Pío Díaz into a coherent brand experience. The project required the development of a visual and narrative system capable of expressing the poetic tension between nature, light, and object. Our work covered the full design ecosystem of the collection — from branding and packaging to UI design, UX writing, and product imagery — supported by 3D visualization and AI-generated content used to explore atmospheres and light compositions.

Process

At the center of the project was the creation of the collection’s typographic identity. The lettering was shaped by the morphology of the luminaires, echoing branching structures and organic forms. Rather than treating typography as a neutral carrier of information, the letterforms were conceived as an extension of the objects’ sculptural language. This typographic approach became the foundation for the entire identity system, informing everything from packaging to digital interfaces. The result is a brand language where form, light, and nature converge — translating the poetic universe of the collection into a coherent visual and narrative experience.